My Further Oral Activity was a presentation on how sexism can be used in advertising to make a particular gender obtain a sense of dominance. I specifically looked at the objectification of women and how women are lead to be thought out as an insecure figure by the media. I analyzed three advertisements, one from the brand Del Monté Ketchup, Schlitz Beer and an ad from the brand Phillips. The message and society each advertisement depicted were compared. Before I analyzed the ads I gave out a definition of sexism itself. Sexism, is when one gender appears superior to an other. The aim of my presentation was to show that all three companies present women as insecure and prey on their said, stereotypical insecurities for profit.
